Those who asked women and girls what they wanted sometimes found it difficult to move the conversation from the negatives to the positives. We know the negatives: lack of supplies, shortages of staff, high costs, long distances to health centers. Our goal was to hear what women and girls wanted most: dignity and respect, clean and equipped facilities that are within reach physically and financially, choices, information and much more. This campaign called on women to make a statement of hope about how each and every one of us believes that things should rightly be.